Before explaining why it is convenient to assign an exclusive assignment I want to let you know what a Real Estate Agency should do to find a buyer and be able to sell a property:
- The first step will be to research and verify all the documentation of the property being sold to guarantee both the seller and the buyer a "safe" sale.
- Subsequently, he will have to deal with evaluating the property not only based on "feelings" but with the use of tools and parameters necessary for the estimate. It is essential to carry out some market research by analyzing the characteristics of the object, the area in which it is located and carefully examining the requests present for that type of home, with the aim of attributing a value that is congruous with the current market.
- Immediately after assigning a value it is necessary to apply Marketing strategies for the publicity of the property, hire a photographer for a quality photo shoot, insert it on all the dedicated portals, taking care to obtain greater visibility and invest in local advertising campaigns to attract the maximum of customers.
- At this point a good Real Estate Agent will not wait comfortably in his office for the call of "Dude" to make an appointment, but will take care of calling all the customers in the database in order to propose your property trying to secure targeted appointments.
In our opinion, it is the Agent's job to constantly update you by providing you with a report.
The above activities will be carried out until the moment when the real estate agent submits to the seller a purchase or preliminary sale proposal that protects the interests of both parties..
IT HAS NOT FINISHED HERE!
The task of the Real Estate Agent is to accompany you until the moment of the final deed of sale by mediating between any credit institutions and taking care of all the bureaucratic part, keeping you constantly updated, without ever bothering you.
WELL! THIS IS WHAT A GOOD REAL ESTATE AGENT SHOULD DO
As you can well deduce from this brief summary The Real Estate Agent invests a lot of time and money to succeed in the objective, often without demanding any initial contribution, if not, a little trust asking for an exclusive mandate, which can generally last from 3 to 6 months depending on the type of property being treated.
A real estate agency that decides to treat the sale of your home without an exclusive mandate will probably put your property in the background, engaging mainly in other objects for which it holds the exclusive rights and probably will not invest economically in sponsorship ...... "Why should he do it?" You probably wouldn't do it either !.
Appointing a single Ombudsman does not mean excluding the other Agencies, but having a single point of contact, confident that this will put all the tools and its capabilities at your complete disposal, also collaborating with other colleagues who will not refrain from proposing an attractive property to the their client.
Finally we can say that, placing a property on the market by proposing and advertising it incorrectly negatively affects its image, in fact, the same house published by more than one agency on the same portal could lead the customer to ask himself: why all these agencies to sell this property? Is there something wrong? Are they trying to place something unsaleable?
THUS......
What we would like to advise you is to carefully choose the Real Estate Agency to which you want to entrust your property, taking care to ask if they are regularly registered and what services they have for the sale of your home. Take the necessary time, feel more than one and then choose who to entrust the exclusive sale. You will surely be satisfied! ;-)
